What is Guest Blogging?
Guest Blogging is a technique used to improve the SEO of the website or blog and the benefits of guest blogging are manifold. It is an online marketing strategy where a writer or blogger writes and publishes an article on a third-party blog or website to promote their brand or corporate.
Guest blogging is a good way to boost one’s recognition or rankings by creating content for authoritative websites. It is one of the most effective ways to build a relationship with your audiences. Guest blogging is usually done by people sharing the same niche.
It is a win-win situation for both parties as the websites get free content and SEO ranking whereas the guest blogger gains credibility in the market.
Purpose of Guest Blogging:
To convince yourself for guest blogging it is significant to know the purpose you want to achieve through guest blogging. You may want to;
- Become an authority and well-known among your peers and industry.
- You want to get organic traffic to your blog or website
- You may want to build backlinks for your blog or website to make it visible on
You can achieve all the three purposes mentioned above by creating quality and unique content.
Benefits of Guest Blogging:
1. Increased Traffic:
The primary benefit of Guest blogging is that it will increase traffic to your website. This vital marketing tool will increase the visibility of your websites through the backlinks of the guest blogger.
Moreover, the success of guest blogging will depend on the credibility, relevance, and authenticity of the content.
The comments, likes, and shares on the guest posts will also improve the search engine ranking of the website.
2. Establish the authenticity of the website:
Guest blogging will also establish the authenticity of the website if you have published the content that they can relate to and is relevant.
The content should be relevant to the niche of the website and should be of high-quality.
3. Expand Your Network:
Networking will help you become recognizable in your industry. The people and your fellow industry people will trust you and your brand. This process will lead to future collaborations and partnerships.
Your name will be linked with the authoritative website and will increase your credibility. If you know the art of creating high-quality and valuable content, then this surely is the significant benefit of guest blogging.
4. Boost Your Ranking and Brand Awareness:
Guest blogging will make your website visible on Google SEO as it trusts the authenticity of websites with backlinks and organic traffic. Both these elements can be achieved by making your website available for guest blogging.
Backlinks will also increase the followers of your blog or website as they will reach your website organically.
5. Improved Writing Skills:
If you are a guest blogger then this experience will help you improve and polish your writing skills. Going out of your comfort zone and writing for a new audience would be challenging.
To make your writing effective and worth reading of course you will work harder and will produce some quality content.
6. Expand your subscriber list:
As we have mentioned above that Guest blogging will increase traffic to your website or blog. Moreover, backlinks will increase the optimization of your website.
Hence, this cycle will automatically expand your subscriber’s list. The visitors that came to your website through backlinks will subscribe to you if they will find the quality content.
7. Build your Brand Recognition:
The distribution of high-quality content through multiple channels using established platforms will let your audience trust your verdict and people will start recognizing you.
They will start following you religiously and will start trusting your brand so you will be treated as an expert in the field.
8. Improves your Online Influence:
People follow their favorite bloggers a lot and trust them more than traditional advertisements.
Guest blogging will help you reach the audience of another website and once you succeed in building your credibility, other businesses will approach you for your reviews and recommendations.
9. Makes your outreach and honest feedbacks:
Guest blogging will make you reach the audience of another website who will give honest reviews on your posts.
The feedback in the comment section will also give you constructive feedback. Moreover, it will give you access to new communities.
10. Enhance your Goodwill:
Besides bringing audiences and making your website visible, guest blogging also increases your goodwill among the blogger’s community and audiences also. (Usually, guest blogging is free but some websites offer you a good amount to write a blog for them).
Guest blogging helps a website improves the domain’s authority. To make the attempt successful it is vital to understand the process thoroughly. Once you become aware of the benefits of guest blogging the next thing that comes to mind is where to get started.
How to Start Guest Blogging?
You are ready for guest blogging if you are already running your blog but if you don’t own any blog or website, it is advisable to start your own first.
You can select any only free forum to build your blog including word press. After building the blog try to make peers in your niche and start sharing things on social media.
If you are looking for a blog or website to offer guest blogging services, the main thing that you should be looking for is to find an authoritative website or blog with the relevant niche.
You should look for the following things to offer guest blogging;
- The content on the website should be relevant to your niche
- The audience following the blog should be interested in your content
- The blogs of the targeted website should have an active audience
- The targeted owner of the blog should be active on social media platforms.
So the thing is that if you are a seller of organic skincare products then you should select a beauty consultant website to prove that you are aware of the field and products inside out. It will increase your authenticity and people will start approaching you for their skin issues.
My Guest Blog Post:
Last but not the least, if you have unique content and want to get all the benefits of guest blogging mentioned above then you can sign up for My Blog Guest.
We are accepting guest posts that have high-quality content. We will see if your content is what we are looking up to and the rest would be with mutual understanding.